The blog
Straight answers for people starting something new.
No filler, no jargon. Practical guidance on the parts of starting a business that usually go unexplained.
Guide
How to Know If Your Business Idea Is Worth Pursuing
Most people don’t fail at business because their idea was bad. They fail because they picked the wrong idea for who they are.
Read more › GuideWhat Actually Goes Into Forming a Business (Beyond the Idea)
Having an idea and having a business are two different things. Here’s a plain-language rundown of what formation actually involves.
Read more › GuideWhy Most Business Plans Fail, and What to Do Instead
The traditional business plan is written once and rarely looked at again. Here’s a format that actually gets used.
Read more › GuideCrowdfunding vs. Angel Investors vs. Traditional Financing: How to Choose
How do I get funding is usually the wrong first question. Here’s how to find the funding path built for what you’re building.
Read more ›